CREATIVITY - Advice One

WHERE DOES IT COME FROM?

It comes most of all from your imagination,

The way it works for me, is that I see things surrounding me and all the information piles up in my head and all of a sudden the ideas come to me.

You might think "well this doesn't help me much"!!

So let me tell you about my experience: I started my business in 2006 as a cross stitch pattern designer, when I started designing, my main concern was

WILL I HAVE MY OWN STYLE?

When looking around me there were lots of designers that just by looking at a pattern they had made you could immediately relate to them without needing their name on the pattern.

HOW CAN YOU OBTAIN THAT ?

By sticking to an idea.

I am a geometrical person, meaning that I like patterns with symmetry either horizontal or vertical.

To break that symmetry I decided to make the outskirts of my pattern in a heart shape rather than making big squares or rectangles.

My other choice was to only cross stitch in one color which was red.

When I started doing fairs all over France back in 2006, I decided to cover my booth walls with natural colored linen curtains, my cross stitch was either made up as pillows or bags with always a natural linen color, and my cross stitch was framed with white wooden surroundings.

During my 14 years of doing fairs, I always stuck to 3 colors on my booth: red, white and natural lien colors.

You could consider this as the packaging image of my business.

People need to remember you by a consistency in your visual.

That would be my first advice: choose your visual touch.

Emmanuelle