People are going to remember you more easily if they can identify you in one single glimpse.

That visual touch has to be in your work, in your presentation (flyers, booth, packaging), on your website.

That visual touch can be monochromatic, can be very colorful, can be pastel, in other words, it can be anything you want as long as you stick to one style.

After 13 years of being around with my style in the cross stitch design world, customers would recognize my booth and know my brand "Alice and Co".

I have made a change recently by taking on patchwork as new long term project, and adding to my business name the word "designs", but after all the work put into being known in the cross stitch world, I have now to find my place in the quilt world.

I started out by working for a French quilt magazine called La Pratique du Patchwork, in order to be different from others, I chose to use the Marti Michell templates in a different way, instead of using the templates to make traditional...

WHERE DOES IT COME FROM?

It comes most of all from your imagination,

The way it works for me, is that I see things surrounding me and all the information piles up in my head and all of a sudden the ideas come to me.

You might think "well this doesn't help me much"!!

So let me tell you about my experience: I started my business in 2006 as a cross stitch pattern designer, when I started designing, my main concern was

WILL I HAVE MY OWN STYLE?

When looking around me there were lots of designers that just by looking at a pattern they had made you could immediately relate to them without needing their name on the pattern.

HOW CAN YOU OBTAIN THAT ?

By sticking to an idea.

I am a geometrical person, meaning that I like patterns with symmetry either horizontal or vertical.

To break that symmetry I decided to make the outskirts of my pattern in a heart shape rather than making big squares or rectangles.

My other choice was to only cross stitch in one color which was red.

When I started doing...