CREATIVITY - Advice Two

People are going to remember you more easily if they can identify you in one single glimpse.

That visual touch has to be in your work, in your presentation (flyers, booth, packaging), on your website.

That visual touch can be monochromatic, can be very colorful, can be pastel, in other words, it can be anything you want as long as you stick to one style.

After 13 years of being around with my style in the cross stitch design world, customers would recognize my booth and know my brand "Alice and Co".

I have made a change recently by taking on patchwork as new long term project, and adding to my business name the word "designs", but after all the work put into being known in the cross stitch world, I have now to find my place in the quilt world.

I started out by working for a French quilt magazine called La Pratique du Patchwork, in order to be different from others, I chose to use the Marti Michell templates in a different way, instead of using the templates to make traditional blocks, I decided to use my cross stitch designs as a base for my patchwork tops.

This pillow is made up of the pattern that I created using an alphabet. From this alphabet, I then turned it into a quilt, but to do so, I used the Log Cabin ruler from Marti Michell, that is how I found a fun way to use a Log Cabin ruler to make something different.

Another example of using a Log Cabin Ruler from Marti Michell, with a pattern inspired from my cross stitch which are geometrical patterns that I presented on wooden spools.

Find an original idea, develop it, try things out, work on it for a while but don't let go.

That would be my second advice: choose a thread idea.

Emmanuelle